Careers & Interns

Careers: We are looking for people that want to become part of our family, anyone is welcome they just need to bring a passionate attitude for achieving the best possible outcomes for the studio and for our clients.

Interns: We are offering an internship of 12 weeks to candidates that are capable of making a good french press coffee (kidding, not kidding). We don’t use quark so don’t think you need to know programs inside and out. You just want to learn and be hands on.

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  1. Cam Diamond

    Our most recent obsession here at the duo d uo studio is the art of Kintsugi.

    What started as a simple ‘could we fix a broken white mug’ has moved into much more intricate objects, such as the above 10cm porcelain figure.

    The whole concept of turning something broken into a whole new object, even more beautiful than the original resinates close to home. As designers we are given the opportunity to do this with businesses in the form of re-brands, updated digital solutions and even retail fit outs.

    Make sure you follow our instagram for more experiments.

  2. Cam Diamond

    Do you remember back when flash was in its prime and everyone was creating those amazing ‘choose your own adventure’ brand sites, and you didn’t even care if you had to wait 10 minutes looking at a loading bar that appeared never to move?

    That was prime time for brands on the digital front. They could capture a large audience without worrying about site speed, browser compatibility, responsiveness – heck they could even play music and have hover button sounds and people loved it!

    But the advancement of HTML, CSS, Jquery and the introduction of smart phones shook up the big brand digital market. All of a sudden big brands needed sites that could translate across multiple browsers and soon thereafter, could work on a phone. This was the beginning of what was to become the biggest change in how a brand’s personality and story translated into a digital response.

    As technology advanced and more brands moved into the digital space, CMS platforms started popping up that allowed brands to create websites without requiring much development knowledge. With template-guided design now at the forefront, big brands became less interested in a user journey and more concerned about the cost and compatibility of their site across every browser.

    CMS platforms such as WordPress advanced, and more and more themes were created and sold to the public. The capacity to DIY or cobble together a website became a great asset for small businesses, essentially allowing people who in the past couldn’t afford to have a website, to ‘go digital’. This in turn challenged larger brands, as they were no longer the only ones playing the digital field. But the themes and templates available to new, relatively inexperienced players on the digital filed were designed for an industry, not an individual, and certainly not a tailored audience.

    Pretty soon the Internet was flooded with small to medium businesses – businesses with amazing personalities and stories to tell, but that all somehow looked the same, lost in a sea of 960 grids.

    Whilst the advent of the theme-driven era provided a new and exciting space for small to medium business, the great downside was the competitive nature and cost slashing it caused in the world of design & development. Soon small creative agencies, accustomed to tailor-designing spaces for sharing the personalities and stories of brands were in competition with $79 ‘fashion eCommerce’ themes & ‘$500 websites’.

    Some agencies adapted –slashed their costs, started offering more generic templates, and let go of bespoke design in favour of mass production.

    Others picked up on was happening and rather than cut costs and try to compete with the ‘Cheap & fast!’ schemes, they thought about the future. They put brand identity and the user journey first.

    Future thinking saw brands beginning once more to push the boundaries of the digital world – investing in app development, interactive eCommerce sites – and putting user journeys first. Future thinking brands became those that grew in the market at a rapid rate – these were the brands whose CRM and consumer knowledge became so strong that people were willing to yet again wait in front of a screen to experience something unique.

    These brands gave the Internet it’s personally back.

    The digital world moves fast, but taking the time to better understand a brand’s identity and consumer creates a journey that engages, inspires, and in turn grows brand loyalty. The ROI of a theme designed for mass industry versus a user-centered design will be evident within weeks – if not days. In today’s age, a brand’s website and digital presence is the forefront of its image, and should be considered and invested in as much as the products it is selling.

    Digital ROI (especially in eCommerce) has become a very important aspect of an agency’s thought process. Technically a brand could spend $800 on an eCommerce site and it could look great on their 13″ macbook in Safari, but what is their consumer experiencing? How many sales are they loosing because it isn’t mobile optimised? Has the brand considered social interaction? Is just getting a site up fast hurting the brand in the long run?

    To be truly effective and to give a true user-centered experience, an eCommerce platform requires a lot of planning, researching, time, testing, knowledge & skill. It not only requires a highly trained development team, but also a designer that is fluent in design flow, user interface, colour theory, typography etcetera.

    More on that is the next article.

  3. Cam Diamond

    With the ever growing mobile shopping consumer base, we as designers need to truly understand the user journey and how we can build our designs off it.

    To better explain this, I will use our latest eCommerce project as a case study – mister zimi

    The Fashion brands consumer base was growing at a rapid rate, with social accounts gaining followers by the thousands. Their current eCommerce platform was clunky, slow and caused delays in product upload due to it’s CMS backend design. The site wasn’t utilising any social sharing and the purchase process was drawn out.

    Before we could even think of coming up with the design solution, we had to gain a better understanding of their consumer base. What devices do they prefer to use? What browsers are they running? On a scale of 1-10 how comfortable are they on a computer? What other online stores are they shopping on frequently and were they shopping on these sites due to the ease of use, or purely brand loyalty.

    What we learnt from our research.
    45% of their users are on a mobile device
    38% are on a desktop
    66% use Safari
    75% of their consumers are on Apple products

    We saw a lot of users visiting the site via a mobile device, but not staying on long enough to make a purchase. Meaning a large portion of sales were lost purely based on the fact the current mobile site didn’t match up to the desired purchase journey to the brands consumer.

    The brands demographic ranges from 15 – 65, so the site had to cater for users across all levels of online shoppers. This is where all of our user journeys are drawn out to determine the best course of action, where can we add slightly advanced technology and where do we have to keep it simple.

    From our research we learnt that the users who do use the mobile site are there to shop, not to browse campaign images, not to watch videos and not read news articles. Right away we are able to reduce the amount of content showing on the site, which will speed up load time and focus purely on making sales.

    ‘57% of mobile customers will abandon your site if hey have to wait 3 seconds for a page to load. – Strangeloop Networks

    The mobile eCommerce landing page

    This is by far the most important aspect of the mobile journey, it will either scare off the user due to its non responsive design or engage the user to move forward towards a sale.
    With our main menu hidden to give the products the focus, it gave us the opportunity to create a secondary menu purely for the landing page. A simple, easy to use grid of category buttons to get the journey started with a mix of product previews below incase you were just up for a browse.

    Our mobile social approach differs from other brands in their category, we wanted to keep people on site and better increase the experience rather than shoot the user to Facebook or Instagram. So when you land on the site instead of seeing giant social call to actions you are greeted with a campaign image and matching product category buttons. Our main social focus was on sharing the products not gaining followers mid purchase so on each product page we implemented a simple to use all in one social sharer.

    Now let’s skip forward in our story to two weeks after the launch… ( I can’t give away all our secrets 😉 )

    The mobile users have increased to 57.43% and an average session time of 4:45 minutes.

    Overall store sales have increased and site traffic has reached such a level we had to move the online store to a dedicated server!

    So to sum up – research your consumer base and desired purchase journey before you start moving pixels around. At the end of the day it doesn’t matter how beautiful your eCommerce design is if it can’t translate to sales.

  4. duo d uo

    When it came time to shoot our work for the first time we knew we were in safe hands. Having Hart & Co. as one of your clients means instant dream team!

    With Isamu Sawa behind the lens, and Tamara Maynes styling we were able to create a series of images that in themselves became pieces of work.
    A huge thank you goes out to our team for helping us create a folio that gives each project it’s own standing point, and not just a drab grey background.

    We can’t wait to show you rest of what we shot in the coming months.

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